Building the end-to-end experience
I designed the product from the ground up, defining assessment journeys, AI coaching conversations, dashboards, and the overall product identity. The focus was on making complex behavioural and psychometric insights easy to understand and apply in everyday workplace scenarios.
Iterating with users
Working with founders, CXOs, and beta users, I refined the coaching experience through continuous feedback and usability testing. This helped shape clearer conversational flows, improve information hierarchy, and deliver a more engaging product experience.
Turning insights into action
The platform transformed assessment results into personalized, actionable coaching recommendations, making employee development more accessible through conversational AI and intuitive interfaces.
Validating the product direction
Rapid prototyping and user testing helped validate key product decisions before launch, resulting in a more polished experience aligned with both business goals and user needs.
